MBA506- FINAL EXAM
GOLF-COURSE: TEEING UP A NEW STRATEGIC DIRECTION
GIVEN THE RESEARCH QUESTIONS INFERRED FROM THE ABOVE (SEE BELOW), HOW APPROPRIATE WERE THOSE MEASUREMENT QUESTIONS?
In, My opinion Questions are not as appropriate as it should be. Since the first priority of every golf-club is to provide better Golf service. However MGCC service was not meeting the expectations of members for golf-club and also dining services. Questions were very general and can't make any profitable final decision for MGCC by survey's result. Since, most of the questions are very broad and not including or asking the major issue. Although dining is very important for MGCC but the most of surveyed question were related to dinning rather than golf service. Survey questions didn't consider older people as YCG did a study to explore the feasibility of adding additional facilities, including swimming pool and fitness facilities to attract younger adults and families with children.
Therefore, YGC should get feedback from MGCC members to improve its existing service and should get feedback for adding which kind of service (spa, swimming pool, tennis court, etc) member consider more necessary in order to serve members better and make MGCC as favorite golf club in Canada. Also, questions regarding to the condition and quality of Golf-course layout, must be defined in the survey, and more narrow questions regarding providing dining for casual adult and casual family dining, etc should be put in the survey.
DESCRIBE THE SAMPLING STRATEGY. HOW APPROPRIATE WERE THE VARIOUS SAMPLING DESIGN DECISIONS?
Sampling strategy is very critical in any survey and research, here YGC has chosen a variety of different question formats: the rating scale, The Open-Ended Question, and The Dichotomous Question to identify a clear picture of their members, issues, customers and member's demands.
Over all sampling decision of YGC seems to be good. However, I would recommend few changes in sampling strategy of YGC in order to make sample date more accurate and reliable. First, YGC should surveyed from new and other club members and get their feedback how they compare MGCC service and its facility with their clubs. It will help MGCC to evaluate their weakness and work out on that problem in order to attract more new members and other club members. Second, YGC should surveyed more members of age under 46 age because young and new members are more careful in kind of service they receive in return of fees they paid. Thirdly, Young and Middle age people are more interested in enjoying different facilities like swimming, tennis and spa rather than old people. Also, for some questions need to ask more details or ask them in a more proprietor ways, and the priority of asking questions should be check. After asking a dichotomous question is better to ask open-ended questions to verify and find out the accurate reason, details for that answer. In this case, responses analysis will give a whole picture and wide sight of issue and current and upcoming members demand.
WHAT, IF ANY, PROBLEMS DID YOU FIND WITH THE QUESTIONS AS A WHOLE? CONSIDER STRUCTURE, DIRECTIONS, QUESTION ORDER, QUESTION PHRASING, APPROPRIATENESS OF RESPONSE STRATEGY CHOSEN, ETC.
Well, few questions in survey seem to be either unnecessary or useless or repeated such as Question regarding man and woman grilling Etc. Since, MGCC main purpose is to attract new members for their golf club not for dinning club. Since dining is just an addition service for member extra satisfaction not major service. First YGC should include question regarding service of MGCC, its fees, its layout and its service in comparison of other clubs. In addition, YGC should allow MGCC's members to send their feedback and opinion on improving their existing and adding new services. Member can send their feedback by providing methods for them as: face-to-face, postal, telephone (toll free number), Internet and...
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