MKT 571 Week 6 Final Exam NOTES

Topics: Marketing, Marketing research, Market research Pages: 3 (921 words) Published: March 9, 2015
1.What type of strategy consists of geographical pricing, price discounts and allowances, promotional pricing, and differentiated pricing Price adaptation
2.The three guidelines for anticipating management reactions are (1) prior to the crisis during normal day-to day operations, (2) at the moment some event triggers the crisis, and (3) during the crisis situation that triggers the event. These guidelines are the stages for ________. crisis management

3.A social definition of marketing says
marketing is the process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others 4.If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________ conformance quality

5.Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful? Demonstrate that the products will benefit both customers and the society in the long-term 6.What type of control focuses on measuring a company’s products territories, customer groups, segments, trade channels, and order sizes to help expand or eliminate any products or marketing activities Profitability

7.Another basis for decision-making is referred to as ________. Situational ethics
8.Through its cutting-edge point-of-sale inventory, management technology, and highly efficient shipping practices, Wal-Mart is able to keep its inventory expenditure extremely low and to pass these savings on to consumers in the form of low prices. Wal-Mart's strategy is best described as ________. overall cost leadership

9._______ is an approach that considers different ethnic and cultural segments require targeted...
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