top-rated free essay

The Rise of the Mass Media

By valerifilip4enko Oct 12, 2012 352 Words
The Rise of the Mass Media
Industrial societies not only produce and distribute goods and services, they also produce and distribute information and entertainment. Industrialization not only led to mass production, it also created mass media. In this part of the chapter we will examine the growth of these media and situ¬ate this within the development of a capitalist industrial society. The Print Revolution

The earliest known book was printed in China in the year 868 and metal type was in use in Korea at the beginning of the fifteenth century, but it was in Germany around the year 1450 that a printing press using movable metal type was invented. Capitalism turned printing from an invention into an industry. Right from the start, book printing and publishing were organized on capitalist lines. The biggest sixteenth-century printer, Plantin of Antwerp, had twenty-four printing presses and employed more than a hundred workers. Only a small fraction of the population was liter¬ate, but the production of books grew at an extraordinary speed. By 1500 some 20 million volumes had already been printed (Febvre and Martin 1976). The immediate effect of printing was to increase the circulation of works that were already popular in a hand¬written form, while less popular works went out of cir¬culation. Publishers were interested only in books that would sell fairly quickly in sufficient numbers to cover the costs of production and make a profit. Thus, while printing enormously increased access to books by making cheap, high-volume production possible, it also reduced choice. The great cultural impact of printing was that it facili¬tated the growth of national languages. Most early books were printed in Latin, the language of educated people, but the market for Latin was limited, and in its pursuit of larger markets the book trade soon produced translations into the national languages emerging at this time. Printing indeed played a key role in standardizing and stabilizing these languages by fixing them in print, and producing dictionaries and grammar books. Latin became obsolete as national literatures were established in the sixteenth century.

Cite This Document

Related Documents

  • Mass Media

    ...Mass Media The media is one of the greatest events of technology obtained in past centuries, which is continuing to grow and evolving day by day. There is a lot of benefits that could be used in all areas whether social, political, economic, or recreation. So I would like to talk about the definition of mass media, kinds of mass media, impo...

    Read More
  • Mass media

    ...1. The term mass media refers to the channels of communication (media) that exists to reach a large public audience. Mass media includes newspapers, magazines, television, radio, and more recently, the Internet. It informs people about events that they would otherwise know little about. Mass media communication is usually rapid, because the medi...

    Read More
  • mass media

    ...During the last century there were several major developments in the evolution of mass media. These developments are the evolution of the print, electronic, and digital eras which now encompass modern day media. These three eras have significantly affected American culture and economics, while ushering in a new standard of mass communications...

    Read More
  • Mass Media and Technology

    ...1. Select a recent mass media technology, for example, the iPad, and explain what you think its future will hold as it relates to the stages of technological innovation. Since its release, the iPad has continued to grow steadily and paved the way for similar tablet devices from other companies. As we have seen with countless other devices, (...

    Read More
  • Mass Media

    ...Mass Media In today’s society change happens and mainly will continue for many generations to come. The media is what organizes and satisfies the change all the time. What is know as gender, sexuality, femininity, and most of all identity are in a process of gradually changing in mean future. The media has a significantly strong but not as c...

    Read More
  • ROLE OF MASS MEDIA

    ...MATRIC NUMBER: 14MC1016 COURSE CODE: MAC211 COURSE TITLE: FUNDAMENTAL OF SPEECH COMMUNICATION LEVEL: 200L DEPARTMENT: MASS COMMUNICATION FACULTY: SOCIAL SCIENCE LECTURER’S NAME: MAL. ONAKPAH ASSIGNMENT TOPIC THE ROLE OF PRESS IN A FREE AND FAIR ELECTION IN NIGERIA By ADELEKE ESTHER KEHINDE INTRODUCTION Election is a...

    Read More
  • Mass Media

    ... 5 (a) Explain the factors that influence the content of the news. The mass-manipulative model argues that the content of the mass media is largely controlled and determined by members of ruling class, with the object of using the mass media to maintain their control over the proletariat. The do this either by diverting them from seein...

    Read More
  • Mass Media

    ...Effects of Mass Media Joshua Davenport HUM/186 March 1, 2012 Martin Fischer/University of Phoenix Effects of Mass Media Mass media helps in connecting people and brings the whole world into our view. Mass media includes print media like newspapers and magazines, electronic media like radio, television, movies and new digital media ...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.