case study analysis

Topics: Cross tabulation, Chi-square distribution, Insect repellent Pages: 96 (7881 words) Published: September 16, 2014
INDEX
Executive summary2
Introduction to the topic3
As we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my summer training project I’m doing live project, on a “An Analysis of Customer Cherry Picking of FMCG Products at Big-Bazaar in Lucknow”. ( To improve customer walk-in at big bazaar) And also to know what are the factors which customers think before visiting Big Bazaar.3 Need for the study3

Topic for the study3
Objectives3
CHERRY PICKING4
Company Profile7
Research Methodology27
DATA ANALYSIS AND INTERPRETATION30
HYPOTHESIS/LIMITATIONS77
CONCLUSIONS & FINDINGS88
FINDINGS89
RECOMMENDATIONS90
FINAL CONCLUSIONS92
ANNEXURE 93
QUESTIONAIRE93
BIBLIOGRAPHY96
Executive summary
Retail Sector is the most booming sector in the Indian economy. Some of the biggest players of the world are going to enter into the industry soon. It is on the threshold of a big revolution after the IT sector. Although organized retail market is not as strong as of now, but it is expected to grow manifolds by the year 2015. The sector contributes 10% of the GDP, and is estimated to show 20% annual growth rate by the end of the decade. The current growth rate is estimated to be 8.5%. The retail market is most fragmented in the world and only 2% of the entire retailing business is in the organized sector. There are about 300 new malls, 1500 supermarkets and 325 departmental stores being built in the cities very soon. I considered the Big-Bazaar Lucknow for studying the consumer expectation, and what are the factors that influence to customer to walk-in, in Big Bazaar Lucknow. Consumers now want the cheapest, biggest and the quickest products/services from their retailers. They are moving towards the ‘eastern’ model, the changing behaviour the Indian customers. The project involves three main aspects namely industry profile, company profile and analysis part. In industry profile about the retail sector, in company profile history of the organization, achievements; a detailed study has been made. In the analysis part, objectives and data collection method, sampling design, sampling size, sampling method and mainly I have analyzed the collected primary data using SPSS, the primary data have been collected through questionnaires. Finally findings, recommendations, limitations and conclusion are derived.

Introduction to the topic
As we are now in the era of booming retailing lot of organization are entering into the retail market. In India Future Group Pantaloon company is one of the greatest retailing companies with its retail format called Big Bazaar. In my summer training project I’m doing live project, on a “An Analysis of Customer Cherry Picking of FMCG Products at Big-Bazaar in Lucknow”. ( To improve customer walk-in at big bazaar) And also to know what are the factors which customers think before visiting Big Bazaar.

Need for the study

Big Bazaar has newly established its Lucknow store on last 15th August 2007. The Big Bazaar has done analyzing of projects to know the consumer expectation, consumer satisfaction level and now the Big Bazaar has gained good grip on the Lucknow market, but still want to increase the walk-in in Big Bazaar. So the main need for the study is to know how to increase the walk-in Big Bazaar.

Topic for the study

“An Analysis of Customer Cherry Picking of FMCG Products at Big-Bazaar in Lucknow”.

Objectives

To under stand the factors which influence customers to visit Big- Bazaar Lucknow, To study the present promotion activities of Big-Bazaar Lucknow To understand the customer opinion about product, services, and prices To evaluate customer walk-in at Big-Bazaar

To know the customers expectation towards Big-Bazaar Lucknow,

To ascertain the satisfaction level of customers of...


Bibliography: http://www.inbics.co.kr/english/reference/Final_Reports/INBICS_FMCG_Report.pdf
http://www.assocham.org/arb/afp/2009/AFP_Oct2009_Prospects_in_the_FMCG_sector.pdf
http://www.indiainbusiness.nic.in/business-news/news-bulletin/oct13-19%20_09.pdf
http://www.moneycontrol.com/news_html_files/news_attachment/2008/FMCG%20Sector%20Report1.pdf
http://www.fddiindia.com/publications/newsletter/2009/007/July/FDDINL_215_17.07.2009.pdf
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